Business model and strategy

    Business model   Strategy   Progress
Scale   Hyprop is South Africa's largest listed retail property fund with a market capitalisation, as at 30 June 2013, of R19 billion and assets of R23 billion. Most of our shopping centres are dominant in terms of size, trading densities and catchment areas.   Our strategy is to expand the portfolio with properties of a similar size and quality. There are also significant opportunities to upgrade and enlarge our current portfolio of shopping centres.   During the period, store enlargements and relocations at Hyde Park have been completed. Extensions to Edgars at The Glen and Canal Walk to accommodate Topshop, are scheduled to open in December 2013. In the rest of Africa, Atterbury Africa has made significant progress in developing quality shopping centres. The detail of which can be found on page 20 of the report.
Focus   Hyprop's portfolio includes 11 prime shopping centres, which comprise 95% of the total direct property portfolio. Flagship assets include Canal Walk in Cape Town, Clearwater Mall and The Glen in Johannesburg as well as Woodlands in Pretoria. Our core focus is to invest in large, high quality shopping centres. The remaining 5% of the portfolio is made up of select offices.   We have a proven track record of buying existing centres and successfully improving and expanding them through refurbishment and development. The portfolio is actively managed with the sale of smaller, non-core assets. This strategy has successfully created strong income and capital growth and will remain the focus in the future.   In the last six months, Hyprop exchanged its holding in Sycom for direct ownership of Somerset Mall in the Western Cape.
Quality   Hyprop's shopping centres are distinguished by their superior quality. Key differentiators include:

- Size in terms of GLA
- Located in strong metropolitan areas with mid to high levels of income
- Tenant diversity
- Presence of flagship national and international stores
- Preferred shopping destinations among shoppers
  The quality of Hyprop's portfolio is evidenced by the high occupancy level of 97,3%. The intention is to maintain and continuously improve the portfolio. Opportunities abound from national tenants to increase their footprint in large shopping centres, while international brands continue to enter South Africa with aggressive roll-out plans.   To meet retailer demand, Hyprop has spent R91 million over the last six months on redevelopments and expansions. Several projects have been approved for the year ahead. The redevelopment of the Rosebank Mall is the largest project underway with a budget of R932 million. Details of progress can be found on pages 2 and 3 of the report.
Defensiveness   Hyprop's portfolio is defensive due to prime locations and a diverse tenant mix, dominated by blue-chip retailers. Distribution growth has consistently surpassed expectations, yielding average growth of 8,7% over the past 5 years. This reflects the fact that well-managed and high quality assets can weather a challenging economic climate.   Hyprop's strategy is to maintain the quality of its portfolio in order to be defensive in challenging times and leveraged when economic prospects improve. Our leading position in terms of size, location and quality makes us the preferred landlord for premium local and international brands.   For the period under review, we have signed 240 new leases with several retailers. We have an ongoing capital programme to ensure our centres are continuously improved.
Innovation   In order to remain competitive and relevant, Hyprop seeks to be innovative, especially in terms of adapting to changing consumer trends as a result of social media. Our efforts are not restricted to digital initiatives. They extend to innovative solutions for our retail tenants such as converting office space to retail space where feasible and demand exists. We have also introduced initiatives designed to reduce the impact on the environment and conserve scarce resources.   We introduced the green design and environmental strategy in 2012 and have made significant inroads. Implementation is practical and takes into account a cost benefit analysis.   Hyprop's portfolio has a total of 233 000 followers on Facebook and our energy saving initiatives are widespread
(Seewww.hyprop.co.za and
page 20 for further details).